2022

BACK TO THE BEACH WITH KRISTIN CAVALLARI AND STEPHEN COLLETTI

6 Billion+ impressions

Back to the beach with kristin cavallari and stephen colletti dear media podcast

Dear Media partnered with Kristin Cavallari and Stephen Colletti to launch a Laguna Beach Rewatch Podcast. As the Social and Creative Lead at the company, I was responsible for conceptualizing, creating, and overseeing the following for the show:

Branding Guidelines
Cover Art Design
Photoshoot
Merch Design
Social Strategy
Social Asset Creation
Long Form Content Creation
Social Media Design and Branding

#1 chart position on apple & spotify top podcast charts

LISTEN TO THE PODCAST

2M+ downloads in the first 30 days

FASTEST DEAR MEDIA SHOW TO REACH 1M DOWNLOADS

COVER ART

When designing the cover art, I wanted to create something that conveyed a healthy balance of modern and nostalgic with, of course, a beachy undertone.

FONTS | Sticking to coastal fonts and a typography layout similar to those you find in surf brand logos was paramount to driving back to the coastal theme

PHOTOS | To lean into the nostalgic aspect I decided to use a film photo of the pair as I felt the tones & grain helped to capture the vintage feel. Since the photo is one that fans know and love, I knew this would also really help to drive home the nostalgia of it all.

PLACEMENT | The placement of the two photos tilted and overlapping each other gives it a "scrapbook" feel, further underscoring the vintage vibe of it.

Logo
Mood board
FONTS
Color scheme

photoshoot

Explore the Full Collection

A few team members and I flew to Nashville for a two-day on-site content shoot. During my short time there I produced a photoshoot campaign with Kristin and Stephen for Press, Marketing, and Social Needs. In addition to producing the shoot, I directed, styled, shot, and edited the full campaign.