2021
ONLY CROISSANTS
Only Croissants is a micro-brand I launched dedicated to my love affair with the sweet pastries. I created the brand tone and visual identity, directed and conceptualized the photoshoot, and developed the social strategy and influencer gifting both pre and post launch.
-
logo
-
TAG LINE
Given that the visual identity would be a big part of this project, I analyzed various campaigns across different brands to pull together a mood board based on how I envisioned the direction of the shoot. This made it easier to collaborate with the photographer and develop an organized shot list
PHOTOSHOOT IMAGERY
INFLUENCER GIFTING
To grow the community on social and get the word out about the brand I baked, designed and packaged chocolate croissants that I hand delivered to influencers, friends, and tastemakers across Los Angeles.
INSTAGRAM SOCIAL STRATEGY
-
pre-launch
Teasing the launch of the brand by posting a mix of sourced imagery and imagery from the photoshoot that falls in line with the brand identity while giving little to no context of what exactly is to be expected. Cross promoting on my own feed to drive traffic
-
LAUNCH
Blasting the feed with dedicated brand imagery with logo overlay to create a bigger “moment” and noise on followers feed.
-
post-launch
Consistently posting a mix of UGC, sourced imagery, and my own imagery to drive engagement and keep up the aesthetic of the brand.
@ONLYCROISSANTS ON INSTAGRAM
