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Lydia is an LA-based creative who specializes in Content Creation, Photography, Graphic Design, and Creative Direction. As a Creative Brand Builder her focus and passion lies within executing and creating robust visual campaigns and plugging into the creative needs of influential businesses, brands, and tastemakers.
Prior to becoming a freelance creative she held the Social and Creative Lead title at Dear Media Podcast Network where she oversaw a team of Video Editors, Social Media Coordinators, and Graphic Designers and was responsible for Dear Media’s overarching social strategy plus the creative behind the network brand identity including homegrown shows and IP.
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“Since its launch in 2018, Dear Media has quietly become one of the most prominent names in women’s media. The podcast network’s social media channels reach a combined audience of more than 120 million. Dear Media’s shows were downloaded more than 200 million times in 2022, and the company has launched more than 50 lines of influencer merchandise and doubled its annual revenue in each of the past four years.
The brand has become ubiquitous in women’s spaces online. It’s hard to scroll through TikTok or Instagram without seeing a Dear Media podcast video clip. “You see a clip on TikTok and you know immediately it’s Dear Media,” said the TikTok star Corporate Natalie, who has nearly half a million followers on the app.”
