2023
DEAR MEDIA IRL
“Dear Media IRL” was Dear Media’s first-ever live event in Austin, Texas. The live summit featured inspiring, entertaining, and educational conversations from popular Dear Media podcast hosts around wellness, relationships, business, podcasting, content creation, and much more and saw a reach of 16M+. As the Social and Creative Lead, I successfully orchestrated the comprehensive creative process encompassing branding guidelines, logo design, photoshoot direction and capture, social strategy, and seamless execution throughout the entire event lifecycle. I demonstrated keen oversight in managing the production of over 200 print materials, video content, and social media capture. On the event day, I assumed the role of primary liaison for the outsourced videography team and event photographer, providing precise direction and ensuring adherence to the meticulously crafted shot list I curated.
KEYNOTE SPEAKERS INCLUDED:
Lauryn Bosstick, Michael Bosstick, Stephen Colletti, Whitney Port, Jackie Schimmel, Jaci Smith, Pia Baroncini, Ben Soffer, Mari Llewellyn, Kenzie Elizabeth, Madi Murphy, Nicole Walters, Payton Sartain, Arielle Lorre, Dr. Will Cole
DESIGN
Branding guideline deck developed by me including logo design, palette, and fonts
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Logo
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Fonts
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Colors
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design details
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Talent
PHOTOGRAPHY
Images shot by me used in promotion across social, sales decks, press, and other marketing materials
SOCIAL STRATEGY
Working with the marketing director, I developed the social strategy and oversaw the rollout across both Dear Media’s channels (480k+ reach) and across talents (20M+ reach) for the announcement of the event + tickets, day of the event, and post-promotion.
THE EVENT
